B Pur Pre-Shampoo

Every day hair and scalp are subjected to stress. External agents, chemical treatments, frequent washing, excessive use of hairdryers and inappropriate brushes can all damage the hair, making it brittle, dull, dry and unruly.  Pre-Treatment Shampoo deeply cleanses the scalp.  Hair will be extremely soft and scented. The formula with Shea butter is the solution for untamed and damaged hair. Its hydrating action provides elasticity to the fibre and counters split ends.  Clay, the product's main active ingredient, has been appreciated since ancient times for its mineral salts and purifying action on the scalp. Removes residues, impurities and toxins from the hair and restores vitality.  The B.Pur Clay range consists of three products formulated with ingredients of natural origin, with purifying and remineralizing power, dedicated to those who want a deep cleansing of the hair and scalp, without sacrificing tamed, soft, scented and shiny hair.  An extraordinary mix of well-being thanks to the active ingredients that enrich the 100% Vegan treatment.