B Pur Active Shaping Mask

Every day hair and scalp are subjected to stress. External agents, chemical treatments, frequent washing, excessive use of hairdryers and inappropriate brushes can all damage the hair, making it unruly, frizzy and brittle.  Active Shaping Mask nourishes in depth without weighing down, through effective anti-frizz action and volume control. Reduces drying time and facilitates styling with a progressive memory effect.  The hair is healthy, tamed and shiny in just two minutes.  From the power of clay comes the new "Active Miraclay" formula patented by our laboratories: a cutting-edge technology that uses all the power of clay to make the hair unique.  The new formula acts on the outer shaft of the hair, interacting with its electrostatic charges and aligning the fibers.  The product deposits on the hair and controls its volume. Styling is more manageable and long-lasting with a result that does not weigh hair down.

Active Shaping Mask reduces drying time by 20.5 seconds, leaving hair healthy and vital. Furthermore, its formula saves time during rinsing by 14 seconds, resulting in a water saving of 2.94 liters on average per rinse.  The B.Pur Clay range consists of three products formulated with ingredients of natural origin, with purifying and remineralizing power, dedicated to those who want a deep cleansing of the hair and scalp, without sacrificing tamed, soft, scented and shiny hair.  An extraordinary mix of well-being thanks to the active ingredients that enrich the 100% Vegan treatment.